A Few Tips To Improve The Usability of Your Website

A Few Tips To Improve the Usability and Optimization of your website.

Improve the Usability and Optimization of your website. No matter how wonderful your website looks, if it is hard to reach the content on your website then your site is as useful as an ashtray on a motorbike!

Here are a few tips to improve the usability and optimization of your website to ensure it serves your visitors as best it can.

Make it easy for visitors to find the content they are looking for on your site. If you have thousands of articles on your site and a visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to be able to do that, without hassle. Be it an SQL-driven database search engine, a glossary or index of articles that you have or a full user site map, providing such a feature will make sure your visitors can use your site with ease.

Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.

Here are some useful sites to check how well your site loads and also to check if it is well optimized:

https://gtmetrix.com/
https://tools.pingdom.com/
https://varvy.com/

Reduce Load Time Through Image Optimization

Generally, all the text on your website will be loaded in a very short time. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate balance between using just enough images to attract your users but not slow down the website load time with too many images.
You should also optimize every image on your site and make sure it loads in the fastest time possible. Use image editing software to remove unnecessary information on your images, and thereby effectively reduce the file size of your image without affecting the images appearance.

A good wordpress plug-in to use for this task is WP Smush:

Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that. If you have a wordpress website add a plugin that checks for broken links. We use: https://wordpress.org/plugins/broken-link-checker/

These are just a few tips you can use to improve your website visitors experience of your website and happy visitors will be more likely to become happy customers.